June 23, 2008
New Javelin Study Finds Untapped Market for Mobile Banking
Bank Systems & Technology – But, Schwanhausser continues, it’s important for banks to build mobile banking relationships now so they can profit from the channel down the road. “There’s a huge learning curve for consumers,” he explains, pointing out that the Javelin survey revealed that of the 12 percent of all online adults currently banking via mobile phone, just 12 percent reported activity within the past month. “You want to turn it into a habit [now].” Read More »

